By Our Correspondent
BHUBANESWAR:Style Baazar, one of Eastern India’s leading value fashion retail chains, has announced a special collaboration with the recently released Odia film Bindusagar. The event was held on 24th April 2026 at the Style Baazar store in Bhubaneswar and was attended by National award winning actress Prakruti Mishra and actor Dipanwit Dashmohapatra along with the movie crew team.
Commenting on the association, Mr. Shreyans Surana, Co-founder & Managing Director of Style Baazar, said, “At Style Baazar, we believe in celebrating the spirit of the regions we serve. Our collaboration with Bindusagar reflects our commitment to staying rooted in local culture while creating contemporary experiences for our customers. This initiative allows us to bring together fashion, culture, and cinema in a meaningful and engaging way.”
The collaboration is rooted in celebrating Odisha’s cultural identity by seamlessly blending cinema and fashion, two powerful mediums that deeply resonate with local audiences. This initiative reflects Style Baazar’s continued commitment to connecting with regional roots while creating meaningful, contemporary retail experiences.
Through this collaboration, Style Baazar aims to enhance consumer engagement by bringing popular regional cinema closer to everyday shopping experiences. The initiative further strengthens the brand’s positioning as a youth-focused retail destination that celebrates local culture while embracing evolving aspirations.
Style Baazar has also recreated the Bindusagar movie song “the Odia anthem” featuring the lead actors of the movie. The video has been choreographed by addyction aka Adarsh Mishra from the land of Jagannath, Puri and the hip hop torch bearer of Odisha. The song and the video shows a mixture of Odisha culture, roots, movie theme and the vision of Style Baazar
