By Our Correspondent
BHUBANESWAR:Ethos Global, a leading business conglomerate led by Odia entrepreneur Ankit Khandelwal, has officially launched its new energy drink Phantom, which is designed to match the pace, ambition and lifestyle of today’s fast-paced youth. Designed for busy and creative people, Phantom has entered the market as a new contender in the energy beverage segment.
Speaking at the launch of the product, Ankit Khandelwal, Group Chairman, Phantom, highlighted the brand’s vision. He said, “The company has gone beyond just making another energy drink, but has developed a product that reflects a lifestyle and a mindset. According to him, Phantom is designed for people who constantly strive, create and push boundaries, providing them with energy that is aligned with their goals.”
From late-night studying and intense gaming marathons to rigorous workouts and ambitious career pursuits, Phantom has established itself as a reliable source of sustained energy. Formulated with a balanced blend of caffeine and essential B-vitamins, the drink promises to keep users energized, focused and refreshed without the energy crash typically associated with traditional beverages. What sets it apart is its unique flavor profile, which aims to appeal to a generation that values both performance and taste.
The product is designed for modern convenience, coming in both low sugar and zero sugar variants to meet the needs of health-conscious consumers. With its convenient packaging and wide availability, Phantom is poised to become a staple on college campuses, fitness centers, retail outlets, cafes and digital marketplaces.
With this launch, Ethos Global aims to tap into India’s rapidly expanding energy drink market and build a brand that resonates with a young culture and evolving consumer preferences. Phantom is now available across leading retail and online platforms, inviting consumers to experience a new standard of power and performance.
Phantom is a next-generation energy drink that focuses on promoting purpose, creativity, and everyday success. With a focus on innovation, quality, and lifestyle relevance, the brand aims to empower people to stay energized and inspired in all they do.
