By Our Correspondent
NEW DELHI: Union Minister for Education, Shri Dharmendra Pradhan, presided over the signing of the Letter of Engagement (LoE) today between NCERT and Amazon Seller Services Pvt Ltd.
This is the first such tie-up, which will ensure access to original NCERT textbooks at the printed price on major e-commerce platforms. Secretary, Department of School Education and Literacy (DoSEL), Shri Sanjay Kumar; Joint Secretary, (DoSEL), Smt. Prachi Pandey; Director, NCERT, Prof. Dinesh Prasad Saklani; Vice President, Amazon, Shri Saurabh Shrivastava; Director, Public Policy, Amazon, Shri Aman Jain, other dignitaries and officials were also present at the event.
NCERT textbooks of all grades shall be made available on the Amazon NCERT storefront which was also launched today. The textbooks shall be retailed at a price not more than the rate printed on the textbooks. Only original NCERT textbooks shall be retailed on this platform, thereby helping curb the sale of pirated NCERT textbooks. Amazon will help NCERT monitor and take down unauthorized sellers who distribute counterfeit or overpriced books.
Through Amazon’s vast delivery network, students and schools, even in the most remote areas, will be able to purchase textbooks at the prescribed prices. This would address the challenges of supply gaps, delayed availability, and regional shortages of textbooks, ensuring equitable access to education.
This tie-up shall also enable NCERT to leverage customer reviews and feedback to improve the quality of its textbooks and other educational material. Moreover, anonymised sales and usage data will be shared with NCERT to facilitate informed decision-making regarding future print orders, distribution strategies, and selection of new distributors in States/districts where the demand for NCERT textbooks is more.
