Buddhist Circuit to increase India’s share in Global Tourism Market

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By Our Correspondent

NEW DELHI: With a view to showcase and project the Buddhist Heritage in India and boost tourism to the Buddhist destinations in the country, Ministry of Tourism organises the International Buddhist Conclave biennially with participation of tour operators, Media, opinion makers etc. from overseas as well as Indian stakeholders, this information was given by the Minister of State (I/c) of Culture and Tourism, Prahlad Singh Patel in a written reply in the Rajya Sabha on Tuesday.

MoT has also produced two films viz. ‘India – The Land of Buddha’ and ‘Following the path of the Buddha’ which have been promoted on electronic and digital media, and at Road Shows and Know India Seminars etc. organised by the India Tourism Offices overseas. MoT also has a dedicated section for the promotion of Buddhist heritage and destinations on its promotional website.

MoT has identified the Buddhist Circuit as one of the fifteen thematic circuits for development under the Swadesh Darshan Scheme. MoT has sanctioned five projects for Rs. 355.26 Crore under the Buddhist Circuit theme covering the States of Uttar Pradesh, Bihar, Madhya Pradesh, Gujarat and Andhra Pradesh and work on all the projects is under implementation.

Financial support is also extended under the Marketing Development Assistance Scheme to approved service providers and State Governments/Union Territory Administrations for promotional activities undertaken by them in the overseas markets such as Sales Tours, Participation in Travel Fairs/ Exhibitions and Road Shows.

Ministry of Tourism (MoT) promotes India as a holistic destination in the tourism generating markets to promote various Indian tourism products and tourism destinations of the country including the Buddhist Circuit to increase India’s share of the global tourism market.

The above objectives are met through an integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, State Governments/Union Territory Administrations and Indian Missions. The specific elements of promotional efforts undertaken overseas include advertising in Print, Electronic, Online, Outdoor and Social Media, participation in international Fairs & Exhibitions, organising Know India   Seminars, Workshops, Road Shows and India Evenings, Brochure Support, Joint Advertising with Travel Agents / Tour  Operators, organising and supporting Indian Food and  cultural festivals, publication of brochures and inviting tour operators, media personalities, opinion makers etc. to visit the country under the Hospitality Programme of the  Ministry.

 Various steps have been taken by Ministry of Tourism to promote tourism in the country – Prahlad Singh Patel. A total of 105 projects worth Rs. 6882 crore have been sanctioned under Swadesh Darshan & Prashad Schemes.

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